3 STRIPES PROVING GROUNDS
Event Branding / Campaign Design
Three Stripes Proving Grounds is a new adidas basketball brand kickstarting in Spring of 2026. This brand serves as a filter system for the more prestigious shoe circuit, like Three Stripes Select Basketball and Three Stripes Select Gold Basketball.
My role: Design Direction, Branding, Social Media concepts, & Logo Design
Goal: Built a bold, high-intensity identity system designed to position Proving Grounds as a competitive entry point into the adidas basketball ecosystem…
DESIGN PROCESS
Social Media Graphics
Logo Design
Goal: To create a system that not only looks good as individual post on instagram, but also flows well on the profile itself.
Strategy: Approaching this I had to think of “what looks professional to our target audience.” Having the photo dumps and videos to be high in exposure and brightness, then be contrasted by the dark intense graphics is the first approach I took…
SOCIAL MEDIA GRAPHICS
LOGO DESIGN PROCESS
Goal: Design a logo that can be housed in adidas basketball environment and reflects the existing logos they have.
Strategy: Mimic adidas rule of 3’s and incorporate a facility in the logo.
Existing Logos:
