2026 adidas 3ssb branding
adidas 3SSB is their High School Basketball Circuit. Each year during spring they hold a series of tournaments at facilities across the nation and eventually crowning one winner in Rockhill, South Carolina. Once the new year begins, they change up their branding…
My role: To provide brand direction with 3 different concepts to choose from.
Goal: Create 3 different concepts that step outside the box of what adidas is used to.
The player images used were provided by the adidas 3SSB team. Their team had provided the motion blur on the action shot images.
objective
Creating a unique atmosphere that allows an athlete to showcase their signature shoe throughout the gym.
The concept of this approach was to layer the athlete in 3’s…
Foreground
Middleground
Background
The color scheme is from the 3SSB shoes themselves.
Hanging banners steal the show as they are the main focus for each tournament. The best players are placed on the main courts.
Creating a unique atmosphere that allows an athlete to showcase their signature shoe throughout the gym.
The concept of this approach was to layer the athlete in 3’s…
Foreground
Middleground
Background
The color scheme is from the 3SSB shoes themselves.
Hanging banners steal the show as they are the main focus for each tournament. The best players are placed on the main courts.
